 Search engines are the most important traffic highway towards your website. Google, Yahoo and Msn(Live) are the 3 top ones at the moment and there are thousands smaller out there
So where is your website in these search engines? Does it come up in the top10 results?
SEO is the term for explaining the Search Engine Optimization procedures and services. SEO might sound scary to a lot of people, but in fact it is not. It is complicated though and time consuming but we will break it down so you will understand it in simple words. Lets start for your website or the one you are planning to make. despite what you see on your screen, there is a source code in the back that tells the browser you are using right now what to show and where. Try this on your website: - right click somewhere where there is nothing on your website
- find the "View Source" in the box that appears
- and click it
Don't get confused... that is the source code we mentioned above. In that source code there should be specific elements, like keywords and descriptions or even titles for the images you have on your website, and many many more elements that could play a role in your site being ranked top10 in the search engines. Be carefull now, don't just stuff a lot of keywords all over the place cause that will get you nowhere. These specific keywords that you wish to target should be according to a strategy and to be implemented in a seamless way throughout the code of your website and also in the contents that you see on your screen. Not only that but they should be in proper margins with the rest of your website. For example a keyword could need to be 10% of your websites contents, or even less or more. An analysis of your website and your targetted audience should provide enough information to determine these margins and form the strategy to be followed. There are plenty of other factors as well, such as incoming links. The term says "Anything that is related to your website but is not under your control". That means other websites that have a link towards your website. These could be online directories, or advertising websites or anywhere where your website could be mentioned. It also plays a role of how these other sites link to yours. Is it with a banner, if so what is the title of this banner, or is it just a text link, and again what is the text of this link? What is the website that links to you all about. Is it relevant to your business or country? All these and plenty more compose the term SEO and we have all the knowledge, expertise and experience to optimize your website so it will reach the top10 results with the appropriate keywords. |
